Display Meta unveils Q5 marketing strategy for mobile game developers Meta announces Q5 marketing opportunities for mobile game developers with lower CPMs and CPAs during late December to mid-January advertising period.
Video PubMatic and MNTN expand premium CTV access, delivering 10% publisher revenue lift PubMatic and MNTN partnership brings performance marketers to premium CTV inventory, generating 10% revenue uplift for publishers through 14% more unique demand.
Search Google warns UK rules could slow innovation after designation Google emphasizes £118 billion UK economic contribution while warning regulatory interventions could inhibit innovation and harm businesses following CMA designation.
AI OpenAI promotes business solutions through Reddit advertising OpenAI positions AI tools for enterprise market while building internal advertising infrastructure and exploring ChatGPT ad revenue streams.
Data Spotify deploys machine learning to automate user acquisition campaigns Spotify engineers detail implementation of pre-ranking algorithm that reduced acquisition costs by 14% while maintaining performance after iOS privacy changes.
Retail Criteo partners with DoorDash for multi-year retail media expansion Criteo and DoorDash establish retail media partnership to connect brands with convenience, grocery, and CPG advertisers across growing delivery platform starting October 2025.
AI How Indianapolis residents beat Google's $1 billion data center proposal Franklin Township community organized for months to oppose Google's 468-acre data center, forcing withdrawal minutes before council vote through grassroots action.
Data Irish regulator rules remote access constitutes data transfer Irish DPC's €530 million TikTok penalty establishes that remote access from third countries qualifies as data transfer under GDPR, setting precedent for digital platforms.
Display Mozilla Ads selects Index Exchange as first programmatic partner Mozilla Ads names Index Exchange first U.S. programmatic partner for Firefox New Tab advertising, targeting 210 million users through Private Marketplace deals.
AI Marketing funnel framework maps five stages from awareness to loyalty Madhav Mistry outlines comprehensive 2025 funnel model with stage-specific KPIs, tactics and strategies for awareness through customer retention.
Retail Topsort partners with Breuninger for luxury retail media in Europe Topsort integrates AI-based retail media infrastructure with German luxury retailer Breuninger across 13 stores, marking expansion into European premium fashion.
Video YouTube clarifies Partner Program eligibility metrics for watch hours YouTube separates Shorts views from long-form watch hours in Partner Program eligibility, requiring 4,000 hours on public videos or 10 million Shorts views.
DOOH Samsung refrigerators reveal Silicon Valley's degradation playbook Take working products, add screens and Wi-Fi, then sell worse versions with ads—Samsung's $3,000 refrigerators exemplify tech industry strategy.
Search AdSense for Search tightens Referrer Ad Creative requirements Publishers must provide complete verbatim transcripts of upstream content when directing traffic to Related Search for Content pages starting November 1, 2025.
Display DNPA adopts Magnite Access for publisher data infrastructure Digital News Publishers Association implements Magnite Access on October 8, 2025, enabling 22 Indian news publishers to streamline audience data sharing.
Video California mandates volume control for streaming service advertisements California's SB 576 requires streaming platforms to match advertisement volume to programming by July 2026, extending federal CALM Act standards.
Search Google alters automatic conversion goal settings in API update Google Ads API changes conversion goal defaults on November 17, preventing unnecessary goals from automatically becoming biddable in campaigns to optimize performance.
AI Google releases open source MCP server for Ads API integration Google Ads API team launched an open-source Model Context Protocol server on October 7, 2025, enabling AI tools to query advertising campaigns.
Data Wunderkind challenges static marketing journeys with real-time approach Marketing platform Wunderkind released guide on October 8, 2025 arguing traditional customer journey frameworks miss 77% of intent signals amid fragmented behavior.
Search Google expands AI Mode to over 40 countries and territories Google launched AI Mode in more than 35 new languages and over 40 new countries on October 7, 2025, bringing total availability to over 200 territories with Europe included.
Search HouseFresh achieves notable traffic recovery after Google algorithm impacts HouseFresh reports traffic recovery on October 11, 2025, after losing 95% visibility following Google's September 2023 Helpful Content Update implementation.
Video MTV closes music channels across UK and EU after December 31 MTV will shut down MTV Music, MTV 80s, MTV 90s, Club MTV, and MTV Live on December 31, 2025, ending dedicated music programming across multiple markets.
Data Google Analytics launches Meta and TikTok cost data import integrations Google Analytics now imports cost data from Meta and TikTok through native integrations announced October 7, 2025, enabling automated cross-platform tracking.
Data Google expands Web to App Connect across multiple campaign types Google announced September 5 expansion of Web to App Connect to YouTube, Hotel, Demand Gen campaigns with unified reporting and measurement features.
Search Penske Media files antitrust lawsuit against Google over AI content practices Penske Media Corporation filed a 101-page federal antitrust lawsuit against Google on September 12, 2025, alleging search monopoly abuse and AI content coercion.
