Data Featured Apple introduces AdAttributionKit, a new framework for measuring app install During the Meet AdAttributionKit session at WWDC24, Apple this week introduced AdAttributionKit, a new framework for measuring app install ad campaigns.
Social Featured X makes major privacy change: all user likes now private User likes are now private by default, meaning only the user themself and the author of a post can see a list of users who liked it. While the total number of likes remains visible, user identities are hidden.
Search Google search results not always indicative of original source Search results don't necessarily reflect what Google's algorithms consider the original source of content
Data Advertising industry bodies scrutinized for lack of objectivity The article highlights a potential conflict of interest due to the financial ties between these organizations and big tech companies like Google.
Data Antitrust concerns resurface as Oracle shuts down ad tech business The shuttering of Oracle's ad tech business raises concerns about a potential decrease in competition within the online advertising industry.
Display Featured Google Ads suspends Credit Card billing for some Google Ads recently announced changes to billing options for a specific group of advertisers. The update, communicated directly to affected accounts via email in June 2024, eliminates credit and debit cards as valid payment methods.
Data Rethinking Conversion Windows for accurate Attribution in GA4 When using Google Analytics 4 (GA4), the default settings for conversion windows might not be ideal for achieving the most accurate attribution data.
Data Apple Pay gains ground with rewards, installments, and wider browser support Apple this month announced a significant expansion of Apple Pay features coming this fall. Users can expect greater flexibility and choice when making online and in-app purchases with iPhone and iPad.
Video Featured Traditional TV loses ground to Streaming in Germany According to the study, 77% of Germans now use video streaming services weekly, a rise of 7 percentage points year-on-year and 13 percentage points over the past three years.
Display Adobe reports strong Q2 FY 2024 Results, raises annual targets The company reported record revenue of $5.31 billion, an increase of 10% year-over-year (11% in constant currency).
Data Amazon launches Amazon Publisher Cloud, a new clean room technology APC tackles the challenge of audience targeting amidst evolving privacy regulations by leveraging "clean room" technology.
Video Amazon Ads unveils Supply Desk to simplify programmatic deal activation Amazon Ads this month announced the launch of Supply Desk, a new consultative service designed to streamline and scale programmatic deal activations for buyers utilizing Amazon DSP.
Video Magnite joins Amazon Ads' Certified Supply Exchange Program Magnite, a leading Sell-Side Platform (SSP), this month has become one of the first partners in Amazon Ads' Certified Supply Exchange Program.
Video CTV Ads: Generational divide on AI personalization A new study explores how consumers feel about AI-generated ads on connected TV. While nearly half can spot AI ads, many welcome personalization – but with concerns about regulation, especially for political campaigns.
Data Opera and GeoEdge renew partnership to enhance Ad Quality and User Safety This partnership focuses on improving ad quality, user safety, and overall transparency within the digital advertising ecosystem.
Display Ad Quality concerns rise as AI-Generated content drives surge in MFA sites DoubleVerify (DV) this week released a preview of its annual Global Insights Report on June 14, 2024. The report raises concerns about the growing impact of "Made for Advertising" (MFA) websites and the potential negative effects of AI-generated content on media quality.
Display Featured Independent Ad Tech Players Merge to Form Major Marketplace Equativ and Sharethrough this week announced their merger. This move aims to create one of the world's largest independent ad marketplaces.
Data Looker Studio updates enhance Data Visualization Google this month announced updates to Looker Studio, its data visualization tool. These updates focus on improved data presentation and user experience.
Data Nielsen and LiveRamp partner for advanced audience measurement Nielsen this month announced a collaboration with LiveRamp, a data collaboration platform. This partnership aims to enhance audience planning and measurement capabilities within Nielsen ONE, Nielsen's advertising suite.
Social Featured Pinterest unveils AI-Powered Ad Tools and Brand Safety updates Pinterest this month announced advancements in its advertising platform focused on artificial intelligence (AI) and brand safety.
Search Featured Apple unveils details about Applebot Apple this month shed light on the inner workings of Applebot, the web crawler that fuels search functionalities across various Apple products like Safari, Spotlight, and Siri Suggestions.
Display Google updates Advertising Policy to address Opioid Painkillers The update aims to strike a balance between restricting the promotion and sale of these drugs while allowing for public health discussions on this critical issue.
Data Featured UK consumers want Free Content but open to data-driven advertising The research, conducted in April 2024 among 1,500 UK adults, reveals a complex dynamic between the desire for free content and the willingness to accept advertising for continued access.
Data GA4 introduces Custom Event Data Import Google Analytics 4 (GA4) this week rolled out a new feature – custom event data import. This functionality empowers users to integrate valuable data collected outside of GA4 with their existing Analytics data.
Data Featured GA4 adds Key Event Rate Metrics to User Acquisition and Traffic Acquisition Reports The update introduces new metrics, "User key event rate" and "Session key event rate," to the User Acquisition and Traffic Acquisition reports.
