Search Featured Google rolls out new Spam Update Google today rolled out its latest spam update. This update aims to further improve search quality by identifying and penalizing websites that violate Google's spam policies.
Social Featured Reddit tests new ad placement between comments Reddit this week announced it is testing a new and potentially more disruptive ad placement. These ads would appear directly between individual comments within a conversation.
Social Reddit unveils revamped Conversation Ads at Cannes Lions 2024 The centerpiece of this update is the revamped Conversation Ads format, designed to integrate seamlessly within ongoing discussions on the platform.
Data Shailin Dhar examines Ad Fraud Research He explores the mechanics, economics, and processes behind opaque practices within the media, technology, and telecommunications sectors.
Data MFA Sites: Understanding the problem and protecting your ad spend These websites prioritize ad revenue over user experience, often employing low-quality content and intrusive advertising tactics.
Video Featured Titan OS launches Titan Ads: A new marketplace for CTV Advertising European tech company creates platform combining smart TV inventory with retail data targeting.
Data Amazon invests 10 billion euros in Germany Amazon yesterday announced a significant investment of 10 billion euros in Germany to further expand its logistics network and cloud infrastructure in the country.
Video FOX and The Trade Desk announce deeper collaboration in Addressable Advertising Fox Corporation (FOX) and The Trade Desk (TTD) yesterday announced an expanded partnership focused on advancing addressable advertising solutions.
Data Featured Mozilla acquires Anonym to revolutionize privacy-preserving advertising Mozilla this week announced the acquisition of Anonym, a company pioneering privacy-preserving advertising technologies.
Retail Featured Google Search simplifies Return Policy management for online businesses This update allows businesses to define a single, organization-level return policy within their structured data markup, eliminating the need to specify a separate policy for each individual product.
Search Search Central Live returns to Bangkok after five-year hiatus Google today announced the return of its flagship Search Central Live event to Bangkok, Thailand. This marks the first Search Central Live in Thailand in five years, with the last event being held in 2019.
Social TikTok unveils AI-powered Suite to supercharge content creation TikTok yesterday launched TikTok Symphony, a comprehensive suite of generative AI tools aimed at simplifying and enhancing the content creation process on its platform.
Social Butterflies: A social network where AI and Humans interact A former Snap engineer, Vu Tran, has launched Butterflies, a unique social networking platform that blends human and artificial intelligence (AI) interaction.
Social IAS partners with Snap for AI-Powered Brand Safety measurement This collaboration brings AI-driven brand safety and suitability measurement to Snap's advertising platform.
Display Celtra Report: Gamified ads and personalized video drive engagement The report provides advertisers with valuable insights on ad products and creative formats that can maximize audience engagement.
Data Featured Teads launches Carbon Reduction program to help advertisers minimize campaign emissions As the advertising industry grapples with evaluating greenhouse gas emissions from digital campaigns, Teads, a global media platform, announced a new Carbon Reduction Program at Cannes Lions.
Video Magnite's SpringServe powers video ads for YTV's on-demand services in Japan Magnite today announced its SpringServe ad serving technology is now managing video advertising on Yomiuri Telecasting Corporation's (YTV) on-demand platforms, ytv MyDo! and TVer.
Video Streaming takes center stage in Nielsen's May 2024 Gauge™ report Streaming services continued their dominance in May 2024, reaching a record high of 38.8% of total TV usage according to Nielsen's latest Gauge™ report.
Video Nielsen revamps The Gauge Mexico to offer more precise streaming measurement Nielsen yesterday announced an update to their Mexican television viewership report, "The Gauge Mexico." This update aims to provide more accurate data on streaming viewership habits in Mexico.
Data Featured Microsoft Clarity and HubSpot now integrated Microsoft Clarity yesterday announced the integration of its session recording software with HubSpot, a popular customer relationship management (CRM) platform.
Data Featured GA4 Update: View remarketing audience sizes directly in GA Advertisers can now see the number of users who are eligible for remarketing and ads personalization directly in GA4
Data Featured Oracle to shut down advertising products and services by September 2024 Oracle Corporation this week announced the end-of-life (EOL) of its Advertising products and services.
Social Featured Snap introduces new AR Features powered by GenAI These advancements aim to empower both Snapchat users and AR developers to create more engaging and creative AR experiences.
Video Featured YouTube announces updates for Creators: Editing long videos, moderating comments, and more These updates focus on improving the video editing experience, streamlining comment moderation tools, and introducing new features for Shorts creation and discovery.
Retail Featured How Amazon's Image Generator boosts campaign submissions by over 20% Amazon Ads' Image Generator, a generative AI tool launched in late 2023, is revolutionizing the process by helping brands increase campaign submissions by over 20%.
