Data Adform revamps Tag Management experience for improved efficiency Adform announces a major update to its tag management system within Adform FLOW, aiming to improve efficiency and user experience for advertisers.
Data Chrome remains the dominant web browser, holding a market share of 65.158% Cloudflare finds Chrome remains the dominant web browser at 65%.
Data Cloudflare releases Q2 2024 Search Engine Market Share report Cloudflare's report shows Google dominates search with 89%.
Data Website Tracking: A guide to Google Tags based on Matt Landers' expertise Matt Landers' video explains how Google tags help website owners track visitor behavior and optimize their website using gtag.js or Google Tag Manager.
Data Comscore releases 2024 State of Gaming Report with insights for advertisers Comscore's 2024 State of Gaming Report reveals a massive gaming audience with cross-platform play and diverse advertising opportunities.
Data Featured Google Analytics bolsters BigQuery Export with additional UTM fields Google Analytics adds three new UTM fields to BigQuery exports for more detailed analysis of marketing campaign performance.
Display Comscore and Anzu partner to improve measurement of In-Game advertising Comscore partners with Anzu to improve measurement of in-game advertising campaigns using Comscore Campaign Ratings (CCR).
Display Featured AdInMo unveils Clickable In-Game Ads with New SDK AdInMo releases new SDK allowing mobile game developers to integrate clickable ads without disrupting gameplay.
Data NielsenIQ expands on premise measurement for beverage alcohol brands NielsenIQ expands its On Premise Measurement service to help beverage alcohol brands navigate a changing market with shifting consumer preferences.
Data Microsoft Clarity: Analytics for food bloggers introduced today Microsoft Clarity's Recipe Widget helps food bloggers understand how visitors interact with recipes to improve content and potentially increase ad revenue.
Data EDPB offers clarity on EU-U.S. Data Privacy Framework The European Data Protection Board clarifies the EU-U.S. Data Privacy Framework for European individuals with a FAQ explaining their rights and complaint procedures.
Data EDPB recommends DPAs as AI market surveillance authorities The European Data Protection Board (EDPB) recommends designating Data Protection Authorities (DPAs) as the main AI oversight body for high-risk systems and potentially others.
Data Featured Google releases First-Party Mode for Google Tag Manager Google's new "First-Party Mode" for Google Tag Manager allows website owners to host tracking scripts on their own domain for potentially better data security and privacy, but raises concerns about user control and motives.
Data Google updates policies on Ads in Private Messaging and Personalized Advertising Google updated its AdSense and AdMob policies to prohibit ads in private messaging and standardize personalized advertising regulations.
Data Featured Apple soars for User Privacy with Whimsical Trackers Beware Ad Apple's whimsical Trackers Beware ad highlights enhanced privacy features in Safari's Private Browsing 2.0, contrasting with their rejection of Google's Topics API for user privacy concerns.
Data Featured Apple locks horns with Google over Privacy in Web Tracking Apple rejects Google's Topics API for web tracking, citing privacy concerns over user browsing history exposure.
Data Featured Safari unveils Private Browsing 2.0: Enhanced security for user privacy Apple's WebKit team introduces Private Browsing 2.0 for Safari, offering advanced protection against cross-site tracking and fingerprinting. New and improved privacy features to become available in Safari 17's enhanced Private Browsing mode.
Data Google Ads API to standardize Page Size across all Versions from August Google announces removal of custom page_size setting in GoogleAdsService.Search requests, standardizing to 10,000 rows per page.
Video Nielsen report reveals shifting TV landscape in Mexico for June 2024 Nielsen's The Gauge shows streaming gains in Mexico, reaching 19% of TV viewing time, with Netflix leading the growth.
Video Featured Streaming Dominates TV Landscape: Nielsen Reports Record 40.3% Share in June Nielsen's The Gauge reveals streaming's unprecedented 40.3% share of TV usage in June 2024, surpassing cable's previous record.
Social Featured Eventbrite and TikTok partner to revolutionize Event Discovery and Promotion Eventbrite and TikTok join forces to streamline event promotion, offering creators new tools to reach audiences and sell tickets directly through TikTok videos.
Video Featured YouTube announces Text-to-Speech feature for Shorts, delays Custom Thumbnails In a recent update for YouTube creators, YouTube announced the launch of text-to-speech for Shorts but delayed the availability of custom thumbnails until later.
Data Understanding Google Analytics 4 BigQuery event ordering changes for Web Properties New Fields Enhance Event Sequencing Analysis in BigQuery Exports.
Audio Acast acquires distribution rights for Pionaire Network Podcasts, including The Bert Show Independent podcasting company Acast expands its portfolio with the Pionaire Network.
Video Attention in Advertising: New study challenges conventional wisdom Kantar research reveals surprising insights on attention's role in brand-building, reshaping advertising strategies.
