ODMedia launches FAST channels on Titan OS expanding Netherlands reach
ODMedia expands streaming presence with MojiTV and Comedy Station debut on connected television platform.
ODMedia has officially launched its popular FAST channels MojiTV and Comedy Station on Titan OS, strengthening its position as a leading content aggregation partner in the Netherlands and Belgium markets. The announcement, shared via LinkedIn on July 3, 2025, marks a significant expansion of free ad-supported streaming television offerings across the Benelux region.
According to the social media announcement from Titan OS, "ODMedia has officially launched its popular FAST channels - MojiTV and Comedy Station - on Titan OS." The rollout positions Titan OS as what the company describes as "a central hub for content partners to connect directly with audiences across Europe, delivering curated entertainment seamlessly via CTV."
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Summary
Who: ODMedia, a Utrecht-based content aggregation and technology services company, launched FAST channels on Titan OS, a European smart TV operating system platform.
What: The launch includes two FAST (Free Ad-Supported Streaming Television) channels: MojiTV, featuring children's programming with Dutch and international content, and Comedy Station, showcasing stand-up and comedic talent from the Benelux region.
When: The announcement was made on July 3, 2025, via Titan OS's LinkedIn social media channels.
Where: The channel launch expands ODMedia's reach across the Netherlands and Belgium markets through Titan OS's connected television platform infrastructure.
Why: The expansion strengthens ODMedia's position as a content aggregation partner while addressing growing demand for free ad-supported streaming content as Connected TV budgets double and viewing habits shift from traditional television to streaming platforms.
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The launch encompasses two distinct channels targeting different demographics. MojiTV represents ODMedia's vibrant children's programming channel, offering what the announcement characterizes as "a colorful mix of Dutch and international heroes, making it a trusted family destination for safe, inspiring, and engaging programming." Comedy Station provides stand-up and comedic content, bringing "top-tier stand-up and comedic talent from across the Benelux to the screen—perfect for comedy lovers seeking quality laughs any time of day."
ODMedia operates as a Utrecht-based content aggregation and technology services company that provides what it describes as "a one-stop solution which makes sure your content is in the right format, in the right place, at the right time." The company maintains offices across Europe, including locations in Denmark, Belgium, Germany, the United Kingdom, Spain, Poland, and South Africa, serving as a bridge between content owners and streaming platforms worldwide.
The expansion comes as the connected television advertising market experiences unprecedented growth. Recent industry data shows Connected TV's share of media budgets projected to double from 14% in 2023 to 28% in 2025, with 46% of marketers planning to reallocate funds from Linear TV to CTV platforms.
Titan OS operates as a smart TV operating system that powers connected television experiences across Europe. The platform integrates with various streaming services and applications, providing users with access to both subscription-based and free ad-supported streaming content. The addition of ODMedia's channels expands Titan OS's content catalog while providing ODMedia with direct access to European audiences through connected television devices.
The FAST channel model has gained significant traction as viewing habits continue shifting toward streaming platforms. Industry research indicates nine out of ten US internet users now have internet-connected televisions, with 70% preferring streaming apps over traditional cable or satellite services. This trend extends globally, creating opportunities for content aggregators like ODMedia to reach audiences through free, ad-supported programming.
MojiTV's family-focused programming addresses growing demand for safe children's content on streaming platforms. The channel features both Dutch and international content, providing parents with curated entertainment options that combine educational value with entertainment. The programming strategy aligns with industry trends showing increased parental concern about content quality and safety in streaming environments.
Comedy Station's focus on Benelux comedic talent reflects the growing importance of local and regional content in streaming platforms. The channel provides a platform for Dutch and Belgian comedians while offering viewers access to stand-up performances and comedic programming tailored to regional humor and cultural references.
The technical integration between ODMedia and Titan OS enables seamless content delivery across connected television devices. ODMedia's infrastructure supports various technical requirements for streaming platforms, including encoding, quality control, localization, and content delivery optimization. This technical capability allows for efficient distribution of FAST channels while maintaining broadcast-quality standards across different device types and network conditions.
For advertising technology providers, the expansion represents additional inventory within the growing free ad-supported streaming television segment. Connected TV advertising infrastructure continues developing sophisticated targeting and measurement capabilities, with industry leaders working to create unified marketplaces for television advertising across traditional and streaming platforms.
The timing of ODMedia's channel launch coincides with broader industry movements toward streaming television advertising. Major partnerships continue forming between advertising technology companies and streaming platforms, creating larger addressable audiences for advertisers while improving campaign measurement and optimization capabilities.
ODMedia's expansion through Titan OS also reflects the company's broader content distribution strategy. The company works with global platforms including Netflix, Amazon Prime Video, Apple TV+, and Disney+, providing aggregation services that help content owners reach audiences across multiple streaming services simultaneously. The Titan OS integration adds another distribution channel while potentially providing access to European audiences who may not subscribe to major international streaming services.
The FAST channel model benefits both content providers and audiences by offering free access to curated programming supported by advertising revenue. This approach addresses subscription fatigue among consumers while providing content creators with monetization opportunities that don't require direct subscriber payments. For platforms like Titan OS, FAST channels enhance content catalogs without licensing costs associated with premium subscription content.
Industry analysts note that FAST platforms continue gaining ground amid economic concerns and subscription service proliferation. Current market dynamics show FAST app user growth of 109% outpacing subscription video on demand growth of 34% by three times, indicating strong consumer interest in free, ad-supported streaming options.
The Netherlands and Belgium markets represent strategic expansion territories for streaming services due to high broadband penetration rates and strong English language comprehension alongside local language preferences. These factors create opportunities for content providers to offer both international and locally-relevant programming while reaching audiences through connected television platforms.
For marketing professionals working in the connected television space, ODMedia's channel launch demonstrates the continuing expansion of advertising inventory within FAST environments. Connected TV measurement capabilities continue developing across European markets, with companies like Nielsen adding CTV coverage to advertising intelligence platforms starting in Germany during August 2025.
The partnership between ODMedia and Titan OS exemplifies the collaborative approach required for successful FAST channel distribution. Content aggregators like ODMedia provide technical expertise and content curation capabilities, while platforms like Titan OS offer direct access to connected television audiences. This collaboration model enables efficient scaling of free ad-supported streaming services across geographic markets.
Timeline
- • 2004: ODMedia founded as content aggregation and technology services company
- 2019: ODMedia wins Netflix Preferred Fulfillment Partner EMEA award
- 2024: ODMedia receives Netflix Preferred Fulfillment Partner of the Year 2024 for EMEA Region award
- July 3, 2025: ODMedia launches MojiTV and Comedy Station FAST channels on Titan OS
- August 2025: Nielsen launches CTV tracking within Ad Intel platform in Germany
- Q4 2025: Amazon Ads and Roku partnership becomes available to all Amazon DSP advertisers
- 2026: UK broadcasters plan unified self-service TV advertising marketplace launch