Fox launches new streaming platform targeting cord-cutters with $19.99 pricing

Fox Corporation officially launched FOX One yesterday, according to a company announcement. The streaming service costs $19.99 monthly or $199.99 annually with a seven-day free trial period.

The platform consolidates Fox's complete programming portfolio into a single destination. Content includes FOX News Channel, FOX Sports, FS1, FS2, Big Ten Network, FOX Business, FOX Weather, FOX Deportes, local FOX stations, and the main FOX broadcast network.

FOX One targets approximately 65 million U.S. households living outside cable subscriptions. Pete Distad, CEO of Direct to Consumer at Fox Corporation, described the launch as serving "fans who have been underserved in the streaming ecosystem to date."

The service combines live programming with on-demand access. FOX News Channel programming streams live 24/7 for the first time within a streaming service platform. The network has maintained the top cable news position for over 23 years and generates 1.5 billion YouTube views plus 3.7 billion social video views quarterly.

Technical infrastructure builds upon Fox's Super Bowl LIX streaming achievement on Tubi, which reached 15.5 million peak concurrent viewers and 24 million unique viewers. The platform incorporates artificial intelligence features including partnership with Perplexity for enhanced search capabilities and Sierra AI for customer support.

Sports programming encompasses NFL, MLB, College Football and Basketball, UFL, NASCAR, INDYCAR, and FIFA World Cup 26 coverage. The Big Ten Network provides additional college sports content through the platform's integration capabilities.

Entertainment offerings include new fall series Doc, The Floor, 99 to Beat, Celebrity Weakest Link, Celebrity Name That Tune, Special Forces: World's Toughest Test, Hell's Kitchen, Murder in a Small Town, The Faithful, plus Animation Domination programming featuring The Simpsons, Universal Basic Guys, Krapopolis, and Bob's Burgers.

The platform provides unlimited recording capabilities with no storage restrictions. Users can record favorite leagues, teams, and shows for later viewing through personal library access. Live programming includes catch-up highlights allowing late viewers to review missed content before joining live broadcasts.

FOX One operates across Apple iOS, Android mobile devices, web browsers at www.FOXOne.com, and connected television platforms including Roku, Amazon Fire TV, Prime Video Channels, Apple TV, Google TV, Android TV, Microsoft Xbox, Samsung, LG, and VIZIO systems.

Existing pay-TV customers authenticate within FOX One platforms without additional costs. The service offers bundling options with FOX Nation at $24.99 monthly or $239.88 annually, representing $60 in annual savings compared to separate subscriptions.

Beginning October 2, 2025, ESPN partnership creates bundled access combining FOX One with ESPN DTC Unlimited for $39.99 monthly. The bundle includes ESPN, ESPN2, ESPNU, SECN, ACCN, ESPNEWS, ESPN Deportes, ESPN on ABC, ESPN+, SECN+, and ACCNX, covering 47,000 live events annually.

The streaming landscape demonstrates significant advertising growth alongside subscription services. Connected TV advertising spending is projected to reach $33.35 billion in 2025, according to industry forecasts. Streaming TV advertising is expected to surge 19.3% while linear TV faces a 3.4% decline.

FOX One's pricing strategy positions the service competitively within the expanding streaming market. Streaming platforms increasingly adopt advertising-supported tiers to expand accessibility while subscription-only services like FOX One target premium positioning through comprehensive content offerings.

The marketing campaign emphasizes Fox's live programming strengths through "We Live For LIVE" messaging. The strategy targets cord-cutters and cord-nevers through creator platforms, social media, podcasts, and digital-first approaches rather than traditional television advertising.

Fox Television Stations contribute substantial local content including over 1,350 hours of local news weekly across linear and streaming platforms. The stations feature over 600 local sporting events including NFL, MLB, and NBA coverage, creating differentiated content unavailable through other streaming services.

The platform's technology leverages Tubi Media Group innovations. Advanced AI integrations provide personalized content packaging, intelligent discovery features, and responsive support systems. The architecture prioritizes live-first experiences while maintaining on-demand accessibility.

FOX One includes vertical video content currently in beta testing. Short-form content covers trending sports stories, news updates, and television clips in mobile-optimized formats. This feature addresses changing viewing patterns particularly among younger demographics.

The service's authentication system provides seamless integration for existing Fox ecosystem users. FOX Nation subscribers can access their accounts directly through FOX One, while new subscribers can bundle services for enhanced value propositions.

Professional sports coverage includes marquee events across multiple leagues. NFL Sunday games, MLB postseason coverage, NASCAR races, and college football provide substantial live programming throughout key viewing seasons. The upcoming 2026 FIFA World Cup represents a significant differentiating asset for the platform.

Local news programming strengthens FOX One's appeal beyond national content. Fox Television Stations rank as the number one local news source according to Comscore measurements. This combination of national and local programming creates comprehensive news coverage unavailable through many competing streaming services.

The platform's user interface prioritizes ease of navigation and content discovery. Personalized recommendations appear directly on home screens, reducing search time and content browsing. The system learns viewing preferences to surface relevant programming across news, sports, and entertainment categories.

Recording functionality operates without storage limitations, differentiating FOX One from cloud DVR services with capacity restrictions. Users can record multiple programs simultaneously while maintaining access to live programming across all available channels.

The streaming advertising market continues evolving as platforms balance content investment with subscriber acquisition costs. FOX One's subscription-only model contrasts with advertising-supported competitors, requiring sustainable pricing to fund content production and platform operations.

Timeline

• August 21, 2025: FOX One officially launches across web, mobile, and connected TV platforms at $19.99 monthly
• October 2, 2025: ESPN partnership bundle launches offering FOX One and ESPN DTC Unlimited for $39.99 monthly
• February 2025: Fox announced streaming service plans following Venu Sports cancellation
• August 4, 2025: Microsoft launches Premium Streaming campaigns including Fox networks
• March 2025: Amazon launches Complete TV advertising platform targeting streaming television campaigns
• June 2025: Tubi surpasses 100 million users, demonstrating Fox's streaming capabilities
• January 2025: Global TV ad spend reaches $169.1 billion with streaming gaining momentum

Summary

Who: Fox Corporation launched FOX One targeting 65 million U.S. households outside cable subscriptions, led by Direct to Consumer CEO Pete Distad.

What: A comprehensive streaming service combining live and on-demand access to Fox's complete programming portfolio including news, sports, and entertainment content for $19.99 monthly.

When: Official launch occurred August 21, 2025, with ESPN bundle partnership beginning October 2, 2025.

Where: Available across web, mobile, and connected TV platforms in the United States and U.S. territories through major device manufacturers and streaming platforms.

Why: The service addresses cord-cutter and cord-never audiences underserved in the streaming ecosystem while providing Fox with direct-to-consumer revenue streams independent of traditional cable distribution.

PPC Land explains

Streaming: Digital content delivery method that transmits video and audio data over internet connections in real-time, eliminating the need for traditional cable or satellite television infrastructure. Streaming services have transformed media consumption patterns, with platforms like FOX One representing the industry shift toward direct-to-consumer distribution models that bypass conventional broadcast networks.

FOX One: Fox Corporation's unified direct-to-consumer streaming platform launched August 21, 2025, consolidating the company's entire content portfolio including news, sports, and entertainment programming. The service operates on a subscription-only model priced at $19.99 monthly, targeting approximately 65 million U.S. households that exist outside traditional cable subscription frameworks.

Connected TV: Internet-enabled television devices, smart TVs, and streaming platforms that deliver content through digital connections rather than traditional broadcast signals. Connected TV advertising represents one of the fastest-growing segments in digital marketing, combining television's visual impact with digital advertising's precision targeting and measurement capabilities across platforms like Roku, Amazon Fire TV, and Samsung.

Programming: The complete collection of content offerings including live television, on-demand shows, sports events, news coverage, and entertainment series available through streaming platforms. FOX One's programming encompasses Fox's entire content portfolio, from NFL games and college football to Animation Domination series and 24/7 news coverage.

Platform: The technological infrastructure and user interface that enables content delivery, user interaction, and service management across multiple devices and operating systems. FOX One operates as a comprehensive platform supporting web browsers, mobile applications, and connected television devices while providing features like unlimited recording, personalized recommendations, and cross-device authentication.

Content: The actual media offerings including television shows, movies, sports events, news programs, and original productions that attract and retain subscribers. Fox's content strategy leverages established franchises like The Simpsons alongside live sports programming and breaking news coverage to create a differentiated value proposition in the competitive streaming marketplace.

Service: The complete customer experience encompassing content access, technical functionality, customer support, and subscription management systems. FOX One's service model emphasizes live programming excellence while providing on-demand flexibility, unlimited recording capabilities, and seamless integration across Fox's existing ecosystem of applications and platforms.

Users: The subscriber base and potential audience that streaming services target through their content offerings, pricing strategies, and platform features. FOX One specifically targets cord-cutters and cord-nevers among the 65 million U.S. households seeking alternatives to traditional cable subscriptions while maintaining access to premium news, sports, and entertainment programming.

Fox Corporation: The media conglomerate operating FOX News, FOX Sports, FOX Entertainment, FOX Television Stations, and Tubi, which launched FOX One as its unified streaming strategy. The company leverages its diverse content portfolio and technological capabilities to compete in the direct-to-consumer marketplace while maintaining traditional broadcast and cable distribution relationships.

Live: Real-time content delivery that streams events, news coverage, and programming as they occur without delay or time-shifting capabilities. FOX One's emphasis on live programming represents a key differentiator in the streaming market, offering immediate access to breaking news, sports events, and scheduled television shows that competing services often provide only on-demand or with significant delays.