Data European anti-fraud programmes prevented €3.45B losses in 2023 Industry standards reduced invalid traffic costs by 69% while unprotected channels still waste €1.075B annually.
Video YouTube follow-on views optimization launches in Demand Gen campaigns Google introduces strategy to optimize for follow-on views within Demand Gen engagement campaigns targeting YouTube channel growth
Display Google quietly rolls out Target CPC bidding for Demand Gen campaigns Google introduces Target CPC bidding strategy for Demand Gen campaigns without official announcement, enabling click-based optimization across visual advertising surfaces.
Search Ahrefs study finds AI search visitors convert 23x higher than organic traffic Despite representing 0.5% of traffic, AI search drives 12.1% of signups with superior quality metrics.
Data France proposes stricter email tracking consent rules French data authority drafts guidelines requiring consent for email tracking pixels affecting marketing campaigns.
Video Featured Disney inventory to become available on Amazon DSP Amazon DSP gains direct access to Disney's premium streaming inventory through Real-Time Ad Exchange.
Display Dutch court confirms Apple's antitrust violation in dating apps case Rotterdam District Court upholds Dutch regulator's ruling that Apple abused dominant position by imposing unfair payment conditions on dating app providers.
Data Snowflake and Acxiom announce plans to transform AI marketing infrastructure Collaboration aims to eliminate data silos while bringing transparency to brand marketing through secure cloud integration.
Data Hessian data authority declares abandoned shopping cart emails illegal Data protection regulator finds that promotional emails to non-customers violate GDPR consent requirements, affecting practices across e-commerce industry.
Video Netflix adds Yahoo DSP as fourth global programmatic advertising partner Netflix enhances advertiser reach across 13 ad-supported countries as streaming giant scales programmatic capabilities to capture billion-dollar opportunities.
Search OpenAI upgrades ChatGPT search capabilities with enhanced response quality OpenAI enhances ChatGPT search with smarter responses, improved conversational context handling, and image search.
Retail Featured PayPal debuts shoppable storefront ads across publisher websites PayPal introduces interactive advertising format enabling direct purchases without leaving content.
Audio Google introduces audio overviews for search queries in Labs experiment Google launches conversational audio summaries powered by Gemini models for hands-free search experience.
Search ChatGPT adds UTM parameters to more links for better analytics tracking OpenAI implements additional tracking codes to help marketers measure traffic from AI search interface.
Video Amazon Ads and Roku announce largest authenticated CTV partnership Exclusive integration through Amazon DSP delivers 80M U.S. households for connected TV advertising campaigns.
Display WhatsApp introduces ads using Instagram and Facebook data Status screen advertisements debut with cross-platform targeting as privacy advocates warn of enforcement challenges.
Search AI search visitors worth 4.4x more than traditional organic traffic AI search channels may drive equal economic value to traditional search by 2027, with visitors converting at significantly higher rates.
Video Netflix ads now available on Trade Desk platform in Japan Netflix advertising inventory becomes accessible through Trade Desk programmatic platform for Japanese marketers in 2025.
Data Hesse data protection authority fines IT company €10,000 for email marketing Hessian regulator issues penalty for unauthorized use of publicly available data in targeted campaigns without consent.
Search Google deprecates seven structured data types to simplify search results Google removes support for Book Actions, Course Info, Claim Review, Estimated Salary, Learning Video, Special Announcement and Vehicle Listing structured data types on June 12, 2025.
Data New COPPA rules take effect June 23, 2025 with major advertising changes New transparency and data sharing limits take effect June 23, 2025.
Display CMA reveals significant revenue decline in Privacy Sandbox testing results Competition authority publishes comprehensive analysis showing up to 60% publisher revenue drop.
Display IAB Tech Lab clarifies complementary roles of Trusted Server and Prebid Publisher-controlled middleware works alongside auction engine to deliver comprehensive ad solutions.
Search Google begins testing AI Mode button directly in homepage search bar Google homepage AI Mode button could mark biggest interface change since site's inception.
Video DoubleVerify unveils AI-powered solution for video advertising optimization AI-driven tool combines media quality controls with performance optimization for proprietary video platforms.
