Mixed Reality Snap unveils first developer-created lenses for new spectacles AR glasses Innovative AR experiences for Snap's latest Spectacles include calligraphy, origami, and gaming, showcasing platform potential.
Social Gen Z to drive $2 Trillion in Indian consumer spending by 2035 Snap Inc. and BCG report shows Gen Z already influences $860 billion in spending, with unique shopping behaviors reshaping retail.
Video YouTube expands Shorts to 3 minutes, adds AI soundtracks and new Creator Tools YouTube updates Shorts with longer videos, AI-generated music, improved drafts, and new sponsorship features for creators.
AI Treasure Data unveils AI framework for CDP New AI tools from Treasure Data aim to accelerate marketing campaigns and data analysis in Customer Data Platforms.
Retail Amazon Marketing Cloud unveils optimal frequency for ad campaign optimization Amazon's new Optimal Frequency solution helps advertisers maximize campaign performance through data-driven insights and automated recommendations.
Data DoubleVerify launches News Accelerator DV's News Accelerator program aims to align product innovation with news industry needs and encourage ad spending on journalism.
AI Amazon unveils AI Creative Studio and Audio Generator for advertisers New AI tools from Amazon Ads streamline creation of image, video, and audio ads, aiming to lower barriers for advertisers.
Retail Amazon Ads expands measurement and targeting capabilities with AMC Amazon Ads unveils new tools for product launches, audience targeting, and measurement to help brands maximize advertising impact across channels.
Display Featured Amazon DSP unveils next-gen ad tech for precise reach and performance Amazon Ads announces innovations in campaign management, data integration, and AI-driven optimization for its Demand-side Platform.
AI Feedly launches AI Actions New AI-powered features streamline article summarization, data extraction, and report creation for market intelligence professionals.
Social Featured TikTok Coins Explained: How Much They're Worth Discover everything you need to know about TikTok coins, including how to use them and their value in this comprehensive guide.
Display InMobi launches green media deals to reduce mobile ad carbon emissions Partnership with Scope3 aims to decarbonize mobile advertising, offering emission measurement and reduction strategies.
Retail Google Shopping's AI makeover promises personalized, efficient experience Google unveils an AI-powered overhaul of its Shopping platform, aiming to revolutionize how users discover and purchase products online.
Data Apple's new iPad Mini Apple unveils iPad mini with A17 Pro, Apple Intelligence, and Apple Pencil Pro support, starting at $499 for 128GB.
Data IAB Tech Lab unveils ADMaP: a privacy-first digital ad attribution protocol New ADMaP protocol enables secure, privacy-compliant digital ad attribution amid evolving data privacy landscape.
Search Featured Google's algorithm changes lead to shut down of UK gaming publisher GGRecon closes after Google's Helpful Content Update impacts traffic, raising concerns about small publishers' viability.
Data WPEngine seeks injunction against WordPress founders Case 3:24-cv-06917-AMO exposes alleged extortion and cyber attacks, with WPEngine seeking to halt Automattic and Mullenweg's actions.
Retail Performance Max vs. Standard Shopping: Google revamps ad auction for holidays Google eliminates Performance Max priority over Standard Shopping, reshaping advertisers' holiday strategies.
Search Featured Google reshapes AI and Search teams Google announces key leadership shifts and team restructuring to accelerate AI integration and enhance search capabilities.
Display Taboola unveils Abby, an AI Assistant for campaign creation Taboola introduces Abby, a Generative AI tool streamlining ad campaign creation and management for advertisers of all levels.
Video Polish TV Viewership rises as summer ends, streaming gains ground Nielsen report shows 3.2% increase in TV viewing time for September 2024, with streaming services reaching 8.8% of total viewership.
Search Featured Semrush acquires Search Engine Land Leading SaaS platform Semrush expands its reach by acquiring Search Engine Land and other Third Door Media properties.
Social Meta revamps Platform Terms Meta announces significant updates to its Platform Terms and Developer Policies, set to take effect on February 3, 2025.
Search Google's popular products feature reshapes e-commerce SEO landscape Google's Popular Products feature reshapes e-commerce search visibility. Learn who benefits and how to optimize.
Data Google Analytics 360 enhances data insights with unsampled quota upgrades Recent updates to Google Analytics 360 offer users access to significantly more unsampled data, improving analysis capabilities.
