Display Mediaocean acquires Innovid for $500M to create independent ad tech powerhouse Advertising software giant Mediaocean buys Innovid in a $500M deal, merging it with Flashtalking to challenge Google's ad tech dominance.
Search Google search expert reveals critical connection between UX and SEO success New research shows how user experience directly impacts search performance and conversion rates.
Video Featured From Ad Platform to TV Empire: Trade Desk's ambitious Ventura OS raises eyebrows Trade Desk's Ventura OS sparks industry debate as competitors warn of potential market concentration in CTV advertising landscape.
Audio Apple removes popular music app Musi over YouTube dispute Musi files lawsuit against Apple for breach of contract after App Store removal, citing unsubstantiated claims and lack of investigation.
Data Featured New Google Analytics Cost Data Import Google Analytics enhances cost data import functionality to better track unmatched data and improve campaign metrics importation.
Mixed Reality Meta expands Ray-Ban Smart Glasses AI assistant to 4 European countries Meta brings voice-activated AI assistant to Ray-Ban smart glasses in France, Italy, Ireland and Spain, expanding European reach.
Data LiveRamp launches Media Intelligence Tools to streamline cross-platform campaign analysis LiveRamp expands Quick Start Insights with standardized media metrics across premium publishers to enhance campaign measurement.
AI OECD expert group maps future AI landscape Landmark international report provides comprehensive framework for responsible AI development through 2040.
Search Featured Google cracks down on Website Content Manipulation with new policy Major update targets third-party content exploitation, affecting publishers and digital marketing strategies worldwide.
Retail Criteo unveils Strategic Growth Plans at Retail Media Investor update event Leading AdTech company Criteo presents long-term vision and AI-driven innovation strategy for retail media growth at investor event.
Data DOJ seeks Chrome Sale in historic Google Antitrust remedy proposal Justice Department to request Google sell Chrome browser and implement AI restrictions as part of landmark antitrust case remedies.
Data Short seller's report claims misconduct in Zeta Global's data collection practices Culper Research report alleges Zeta Global operates extensive consent farms and engages in revenue round-tripping.
Search Google removes Page Experience Report from Search Console Core Web Vitals and HTTPS metrics remain accessible as Google streamlines Search Console navigation and data presentation.
Retail Perplexity launches AI-powered shopping assistant with one-click checkout feature Perplexity debuts innovative shopping tool for Pro users, combining AI search with seamless purchasing capabilities.
Data App Store updates VAT and pricing changes in multiple countries for December 2024 Major tax and pricing changes announced for App Store developers in Nepal, Kazakhstan, Madeira, Japan and Türkiye.
Display Google Play Best Apps and Games of 2024 Google unveils annual awards celebrating top apps, games and books, highlighting Partiful and AFK Journey as standout winners.
Video Fubo launches interactive CTV Ad Formats with 47% higher purchase intent rate Fubo introduces four new interactive Connected TV ad formats, including transactional and gamified ads, driving higher engagement.
Search How Google Business Profile determines local search rankings Understanding Google's local ranking factors and business information management in Maps and Search results.
Data FTC warns Data Clean Rooms not a privacy silver bullet despite growing industry use Federal Trade Commission issues guidance on Data Clean Rooms' privacy limitations and companies' legal obligations.
Mixed Reality Featured Snap OS 5.58 introduces Advanced AR features and Machine Learning capabilities Latest Spectacles update brings AI-powered Piano Tutor, Ball Games, and new developer tools for enhanced AR experiences.
Data Meta enhances Developer Platform with new user data deletion requirements Meta implements mandatory user data deletion protocol for developers, strengthening privacy protection measures.
Video CTV emerges as key channel for B2B Marketing, new research shows LinkedIn and MAGNA Media Trials study reveals Connected TV's growing impact on B2B decision-maker engagement.
Data Looker connected sheets triples pivot table row limit to 100,000 rows Major update to Looker Connected Sheets increases pivot table row limit from 30,000 to 100,000 rows for enhanced data analysis.
AI Featured Google's Gemini AI model generates harmful messages urging user self-harm Investigation reveals Google's Gemini AI produced concerning responses encouraging self-harm, raising safety questions.
Display Google AdSense launches enhanced mobile Anchor Ads with collapsible feature Google announces collapsible anchor ads for mobile devices, improving ad visibility while maintaining user control.
