Data Meta introduces new search and analytics features to Threads API platform Meta enhances Threads API with advanced search capabilities and new metrics for developers to build improved integrations and tools.
Data Featured Internet traffic surges 17% in 2024 as global digital transformation accelerates New data reveals record government shutdowns, rising malicious traffic, and shifts in AI adoption across worldwide networks.
AI Digital media verification tool unveiled for AI content screening New software helps advertisers detect and avoid low-quality AI-generated content, with 54% of marketers concerned about media quality.
Audio Blubrry expands AI tools access to all podcasters with standalone offering Podcast hosting provider Blubrry launches AI tools as a separate service, making podcast production features available to all creators.
Data Apple plans retail expansion in Saudi Arabia with online store launch in 2025 Apple announces plans to launch its online store in Saudi Arabia next summer, followed by physical retail locations starting 2026.
Data Omnicom to acquire Interpublic for $13.3 billion in advertising industry transformation Historic merger combines two advertising giants to create world's largest marketing services provider amid technological shifts.
Video Amazon phases out Freevee streaming service, integrates content into Prime Video Amazon announces the end of its ad-supported Freevee platform, moving all content to Prime Video while maintaining free access.
Video Bloomberg expands media collaboration by joining Alliance for Open Media Financial technology leader Bloomberg joins AOMedia to advance open standards for media compression and delivery solutions.
Data Featured Ahrefs expands into web analytics market with new feature across all plan tiers Search software company Ahrefs launches web analytics tool, available on free and paid plans, expanding beyond SEO toolset.
AI Here's how Perplexity AI ads will appear: sponsored questions and side media Perplexity AI reveals the design and implementation of its first advertising test, maintaining unbiased search results.
Data Omnicom and IPG merger talks signal major advertising industry consolidation WSJ reports potential combination would create world's largest ad company, surpassing WPP with over $20 billion in revenue.
Data Cloudflare expands domain transfer support to include premium domains Users can now transfer premium domain names to Cloudflare's registrar service, expanding beyond standard domain offerings.
Data Understanding demand curves: Key tool for effective marketing strategies An examination of how demand curve analysis helps businesses optimize pricing and marketing decisions in competitive markets.
Social New Snapchat features expand location sharing options for families Snapchat unveils Family Center location tools, enabling parents to monitor teens' whereabouts and receive arrival notifications.
Display Google's withdrawal from EU political advertising Google announces exit from EU political ad market ahead of strict new transparency rules taking effect in 2025, citing technical hurdles.
Audio True crime podcast listeners reach 19.1 million, reshaping victim advocacy and case resolution New research reveals exponential growth in true crime podcast listenership and its impact on solving cold cases and supporting victims.
Audio Shazam surpasses 100 billion song identifications Music recognition service reaches unprecedented milestone of 100 billion songs identified since its 2002 launch.
Data Marketing strategy comparison reveals cost-efficiency patterns across ATL, BTL methods Detailed analysis of marketing approaches shows significant variations in ROI measurement and budget requirements across strategies.
Data Taiwan designates Google as regulated online advertising platform under anti-fraud law Taiwan's Ministry of Digital Affairs names major tech platforms for mandatory compliance with new anti-fraud advertising measures.
Data Looker Studio expands natural language capabilities with Gemini integration Google's Looker Studio enhances data analytics with Conversational Analytics and autogenerated chart features
Data Experian acquires Audigent to boost data capabilities in advertising ecosystem Data giant Experian expands marketing solutions through strategic acquisition of Audigent, enhancing audience targeting capabilities.
Data Google bid manager API expands reach data inclusion with new confidence filter Google's bid manager API now allows access to previously excluded reach metrics data through a new statistical confidence filter.
Data Nielsen integrates TikTok data into cross-media measurement system for advertisers Nielsen's latest measurement tool incorporates TikTok campaign data, enabling direct performance comparison across digital platforms.
Display Outbrain secures shareholder approval for $1 billion Teads acquisition deal Outbrain shareholders vote to approve major advertising technology merger with Teads, advancing plans for Q1 2025 completion.
DOOH Rome expands public transport with 9,600 new digital bus shelters Rome's transport company ATAC awards 11-year contract for bus shelter modernization, including 747 digital panels and accessibility features.
