Display Amazon expands cross-channel measurement capabilities for advertisers New functionality provides unified reach and frequency metrics across devices and publishers for Amazon DSP advertisers globally.
Display Amazon DSP enhances display ad targeting with fold position controls Amazon DSP launches new targeting features for display and native inventory, expanding advertiser control over ad placements.
Data Amazon releases exclusive reach measurement for streaming TV inventory New reporting feature enables advertisers to analyze unique audience reach across Amazon's streaming TV channels like Twitch and Prime Video.
Retail New Amazon frequency capping feature adds cross-campaign reach measurement Amazon DSP launches reporting tools for advertisers to track ad exposure across multiple campaigns with unified frequency metrics.
Retail Amazon launches centralized billing system for sponsored ads and DSP Amazon launches unified billing interface for sponsored ads and DSP advertisers to manage invoices across multiple countries.
Data Global mobile operating systems divide follows geographic lines, traffic analysis reveals A comprehensive analysis of worldwide iOS and Android traffic distribution shows stark regional variations in mobile OS adoption.
Search Google faces ChatGPT challenge Internal strategy meeting reveals Google's concerns over ChatGPT becoming synonymous with AI, similar to Google's dominance in search.
Video Featured Nielsen data shows Disney maintains media leadership as Fox sets viewing records Latest Nielsen Media Distributor Gauge reveals shifting TV landscape with Disney at 11.1% and Fox reaching record 8.6% viewership.
Data ID5 and Anzu partner to enhance privacy in gaming advertising ecosystem Privacy-focused identity solution for gaming advertising emerges as ID5 and Anzu collaborate to address transparency concerns.
Data VW software subsidiary exposes data of 800,000 electric vehicles Cariad's security breach reveals detailed location data and personal information of electric vehicle owners across Europe
Video Featured Google AdSense tests new offerwall system to monetize content through rewarded ads Publishers report mixed results from Google's beta feature that lets visitors watch ads to access content, raising questions about UX.
AI Google updates prohibited use policy for generative AI with clearer guidelines New policy changes focus on security, privacy and content restrictions while allowing exceptions for educational and research use.
Display Featured Swiss media houses join Google News Showcase amid market concentration concerns Major Swiss publishers partner with Google for news licensing, raising questions about media market dynamics and content access.
Data Understanding AdSense Ad Serving Limits An in-depth look at how Google AdSense's ad serving limits work, what triggers them, and their effects on website monetization.
Search Featured Apple's $20 billion search comfort zone Analysis of how Google's lucrative search deal may have discouraged Apple from developing search technology innovations.
Display UK cryptocurrency exchanges gain advertising clearance under new Google policy New Google policy allows UK cryptocurrency exchanges to advertise starting January 2025, with FCA registration requirement.
AI Google DeepMind unveils Project Astra as next-generation AI assistant Project Astra integrates visual, auditory, and language capabilities into a unified AI system that can interact naturally with users.
Data Chrome browser enhances form autofill to reduce checkout abandonment rates Google's Chrome team releases autofill improvements showing 75% reduction in form abandonment and 35% faster completion times.
Search Search engines in 2025: ChatGPT and Google reshape search landscape A comprehensive analysis of how artificial intelligence is transforming search engines and driving innovation in 2025.
Video YouTube reports one billion daily TV viewing hours amid streaming shift New data reveals significant growth in YouTube's television viewership, with sports content seeing 30% year-over-year increase.
Audio Triton Digital enhances audio analytics with content analysis features New dashboard capabilities help audio publishers analyze content categories and brand suitability across their inventory.
Video Nielsen integrates attention metrics into campaign effectiveness measurement New collaboration with Realeyes brings attention technology to Nielsen's measurement suite, announced 8 days ago.
Search Google completes December 2024 spam update after seven-day rollout period Global spam update targets violations of search policies across all languages, with significant impact on search rankings.
Search Featured Apple fights to protect $20 billion search deal in watershed Google antitrust case Tech giant's unprecedented intervention reveals complex dynamics of search market and future of AI as ruling threatens industry-defining partnership.
Search Google Ads bidding switch silently enables broad match keywords, raising concerns Advertisers report unexpected broad match conversions when switching to conversion-based bidding in Google Ads campaigns.
