Search Featured Google overhauls search with LLMs at the core Google is rethinking its entire search structure from the ground up, incorporating large language models as fundamental components rather than add-ons to its existing architecture.
Data Google kills non-personalized ads control in European settings How publishers must adapt to the major AdSense privacy control change.
Search Google CEO reveals AI search evolution in interview Google's Sundar Pichai unveiled significant AI advancements in search during a comprehensive discussion with David Friedberg.
Search Featured Most users only read top third of Google AI Overviews New study reveals users prioritize trust over relevance when evaluating search results.
Retail Amazon's AI now scans brand websites for compliance violations Amazon's automated system tracks product claims outside the marketplace, creating new compliance challenges for sellers.
Data Amazon expands brand measurement tool to Japanese market Japanese advertisers gain access to brand impact measurement capabilities through Amazon's tool.
AI Meta faces legal battle as noyb sends cease and desist over AI training Privacy group demands opt-in consent as Meta plans to use EU user data from May 27.
Data Belgian court limits IAB Europe's role in TCF framework IAB Europe must only act as joint controller for TC Strings in the Transparency & Consent Framework, not for subsequent OpenRTB processing, while still addressing GDPR violations with the €250,000 fine upheld.
Video Universal Ads unveils $5 million incrementality fund for e-commerce growth A strategic move to help brands discover how television advertising generates incremental sales beyond digital channels.
Data Apple brings expert ratings to Maps with MICHELIN Guide integration Enhanced Maps app adds top restaurant and hotel rankings, with The Infatuation and Golf Digest coming soon.
Data Microsoft Clarity bridges ad gap with AI insights New tool gives marketers unprecedented view into post-click behavior, potentially transforming campaign optimization.
Display Redfin taps Magnite for advertising tech Residential real estate brokerage partners with ad tech giant to build commerce media network.
AI AI helps marketers save $3,520 annually per employee, study finds Adobe's GenStudio for Performance Marketing offers tools to streamline content creation and boost ROI.
Display The Trade Desk launches OpenSincera for greater ad transparency Free tool aims to provide industrywide visibility into digital advertising performance metrics.
Search Google's AI Overviews face significant spam problem A concerning pattern of manipulation threatens Google's most prominent AI feature.
Display Featured Microsoft to sunset Xandr DSP Loss of AppNexus's transparent platform leaves advertisers with fewer options for fee visibility in ad tech ecosystem.
Display PubMatic and Magnite battle for ad tech dominance Financial reports reveal strengths and challenges for leading supply-side platforms.
Display PubMatic reports revenue decline in Q1 2025, but CTV growth exceeds 50% Ad tech firm's underlying business grows 21% as company diversifies revenue streams amid shifting digital advertising landscape.
Retail Google unveils new CTV strategies at IAB NewFronts Google announced major updates to Display & Video 360 platform with AI integration and expanded retail media capabilities.
Video YouTube reveals 'Creator Essentials' package to enhance brand collaborations New tools aim to simplify finding, partnering with, and measuring YouTube creator partnerships.
Video YouTube tests cheaper Premium tier for two users New subscription option could reshape streaming strategies.
Display Comscore launches certified deal IDs with Magnite New solution aims to bridge quality gap in programmatic advertising by leveraging trusted content rankings.
Display Google AdSense brings site-level control to Auto optimize feature Google has updated its Auto optimize feature to give publishers greater control over optimization experiments at the site level, addressing user feedback.
Data FTC launches anticompetitive regulations hunt with DOJ Federal agencies must identify rules that harm competition in sweeping deregulation effort.
Display Google faces potential breakup as remedies phase begins Court-ordered divestiture of key ad tech tools could reshape digital advertising landscape
