Audioboom reports record Q3 revenue with 18% growth from video expansion

Audioboom reported revenue of $20.4 million and profit of $1.2 million for the third quarter of 2025, marking an 18% year-on-year increase as the company announced on October 16, 2025. The quarterly performance represents the podcast company's strongest financial results to date.

The Audioboom Creator Network delivers more than 135 million downloads and views each month. Brand advertisers reached a record 10,058 in the quarter, representing a 22% increase compared to the same period in 2024. The company has secured more than $79 million in advertising revenue for the full year.

"Audioboom's positive momentum has continued throughout Q3, with record revenue, profit, and audience growth achieved," said Stuart Last, CEO of Audioboom. "We are reshaping the industry by leading in video podcasting and creating new value for both creators and advertisers around the globe."

The third quarter marked a significant milestone in the United Kingdom market. Audioboom completed the acquisition and integration of Adelicious, creating the country's second-largest podcast network. The acquisition, which finalized in July 2025, brought together 40 million unique listeners and more than 125 million monthly downloads and video views.

The addition of Adelicious inventory contributed to record performance for Showcase, Audioboom's dynamic advertising marketplace. Showcase connects advertisers with premium podcast audiences through automated placement capabilities. This marketplace approach aligns with broader industry trends toward programmatic podcast advertising as platforms work to match the efficiency standards established in display and video advertising channels.

Video podcasting emerged as a central theme in the quarterly results. Audioboom ranked #1 on Podscribe's video chart in the United States. The company now generates over 13% of its overall business from video revenue. The network hosts 12 of the top 100 video podcasts in the United States.

Video consumption patterns reflect significant changes in how audiences engage with podcast content. Research published in August 2025 revealed that Edison Research began incorporating data from individuals whose sole podcast consumption occurred through video platforms. This measurement shift affected shows with substantial video components and highlighted the growing importance of multi-format distribution strategies.

The technical infrastructure supporting video podcast advertising continues advancing. Audioboom's platform includes Dynamic Ad Insertion capabilities for video content, enabling automated advertising placement across video podcasts. This technology has become increasingly valuable as programmatic podcast advertising expands across the industry.

Audioboom surpassed $325 million in cumulative payments to creators, powering more than 8,000 podcasters globally. The milestone, which the company announced in September 2025, reflects sustained demand for quality podcast content across multiple formats over the past decade.

The company appointed Craig Eastwood as Vice President, International. The new role focuses on expansion strategies and partnerships outside the United States and United Kingdom markets. This appointment supports Audioboom's growth objectives as it works to extend its monetization platform to creators in additional geographic regions.

Edison Research ranks Audioboom as the fifth largest podcast publisher in the United States. The platform's shows are downloaded 125 million times each month by more than 40 million unique listeners worldwide. The company's ad-tech and monetization infrastructure provides commercial, distribution, marketing and production services for a premium network of podcasts.

Key partners in the Audioboom network include the official Formula 1 podcasts 'F1: Beyond the Grid' and 'F1 Nation', 'True Crime Obsessed' from the United States, 'The Tim Dillon Show' from the United States, 'No Such Thing As A Fish' from the United Kingdom, and 'The Cycling Podcast' from the United Kingdom.

The Adelicious integration strengthened Audioboom's position in the British market. Andrew Goldsmith, former CEO of Adelicious, serves as President for the consolidated UK division under the Adelicious brand. The combined entity operates as the UK's largest homegrown podcast network.

Video podcast monetization demonstrates premium pricing capabilities. Data from June 2025 showed revenue per mille (RPM) figures for video content exceeded traditional audio-only podcast advertising rates. Video content typically commands higher advertiser rates due to increased engagement opportunities and expanded creative possibilities.

The podcast advertising market continues experiencing structural changes. While consumers dedicate 31% of their media time to audio content, advertisers allocate only 9% of their budgets to audio platforms. This 22% gap between consumer engagement and advertiser investment creates growth potential for podcast advertising platforms.

Programmatic capabilities have expanded substantially across the industry. Spotify extended automated podcast buying to 170 million listeners across 12 markets in July 2025, while Triton Digital integrated AI voice cloning technology in July 2025 to scale host-read advertisement quality across automated campaigns.

Measurement methodologies continue advancing to capture multi-platform consumption patterns. Nielsen partnered with Edison Research in August 2025 to integrate podcast metrics into unified cross-platform media planning tools. This integration enables advertisers to plan, optimize and compare podcasts alongside television, radio, digital and social media in one platform.

The third quarter performance positions Audioboom for what the company describes as its strongest quarter yet to close out 2025. With more than $79 million in advertising revenue already secured for the full year, the company expects continued momentum in the fourth quarter.

Video podcast viewership contributed 22 million views during recent measurement periods, representing one-fifth of total podcast consumption across the Audioboom network. This adoption rate supports industry research indicating consumer preference shifts toward visual podcast consumption, particularly among younger demographics.

The podcast industry faces both opportunities and challenges related to video integration. Platform dynamics show YouTube capturing 20% of UK podcast platform usage while Spotify leads with 33% market share. These distribution patterns affect advertiser access to inventory and measurement capabilities as automated buying systems expand.

Audioboom's technology platform supports automated advertising placement that scales across thousands of creators. This technical foundation has increased in value as the broader podcast advertising market experiences growth across video formats. Video podcast consumption continues expanding, with 84% of Generation Z monthly podcast listeners engaging with video content according to industry measurements.

The company's monetization engine operates through two primary programs. The Premium Advertising Program connects brands directly with podcast hosts for endorsement campaigns. Showcase provides automated advertising placement across the network. These tools have created scalable income streams enabling creators to expand production capabilities.

Connected television's share of media budgets is projected to double from 14% in 2023 to 28% in 2025, creating additional opportunities for video podcast content that bridges traditional audio and visual advertising formats. This budget shift aligns with Audioboom's strategic focus on video podcast capabilities.

Advanced targeting capabilities have emerged across the podcast industry. Episode-level contextual targeting enables advertisers to target specific topics discussed within individual podcast episodes, exceeding traditional show-level targeting limitations. These developments potentially increase effectiveness for video podcast campaigns that combine audio and visual elements.

The acquisition of Adelicious added more than 200 leading podcasts to Audioboom's portfolio. The expanded inventory provides brands with increased advertising opportunities while delivering enhanced marketing, technology and monetization support for British podcasters. The integration process completed during the third quarter contributed to the record financial performance.

Timeline

• July 17, 2025: Audioboom acquires UK podcast leader Adelicious, creating UK's second-largest podcast network
• August 9, 2025: Audioboom video strategy delivers positive results with over 13% of revenue from video
• September 17, 2025: Audioboom surpasses $325 million in creator payouts globally
• October 16, 2025: Audioboom announces record Q3 2025 results with $20.4 million revenue and $1.2 million profit

Summary

Who: Audioboom Group Plc, a global podcast company led by CEO Stuart Last, reported quarterly results affecting more than 8,000 podcasters in the Audioboom Creator Network and 10,058 brand advertisers.

What: Record third quarter financial performance with $20.4 million in revenue and $1.2 million in profit, representing 18% year-on-year growth. The quarter included completion of the Adelicious acquisition, achievement of #1 ranking on Podscribe's US video chart, and appointment of Craig Eastwood as Vice President, International.

When: Third quarter 2025 results announced October 16, 2025, covering the period that included the July 2025 Adelicious acquisition integration and the accumulation of more than $79 million in secured advertising revenue for the full year.

Where: Global operations with primary focus on United States and United Kingdom markets, reaching more than 40 million unique listeners worldwide through 135 million monthly downloads and views across the Audioboom Creator Network.

Why: Video podcast expansion drove growth as over 13% of business now comes from video revenue, with the company hosting 12 of the top 100 video podcasts in the United States. The Adelicious acquisition strengthened UK market position, while strong advertiser demand (22% increase in brand advertisers year-on-year) and automated marketplace capabilities through Showcase contributed to record financial performance. The results position the company for its strongest quarter yet in Q4 2025.