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Amazon Prime Day 2025 deals span four days with up to 50% discounts

Prime members gain access to millions of discounted products across 35+ categories from July 8-11, with fresh deals every five minutes.

Luis Rijo

• 7 min read
Amazon Prime Day 2025 deals span four days with up to 50% discounts
Prime Day 2025 beauty deals: up to 40% off skincare, haircare & cosmetics from top brands July 8-11

Amazon announced on July 1, 2025, that Prime Day 2025 will feature millions of deals across more than 35 categories, with discounts reaching up to 50% on select products from major brands. The four-day shopping event, running from July 8 through July 11, marks the first time Amazon has extended its signature sale beyond the traditional 48-hour format.

According to Amazon's announcement, fresh deals will appear as frequently as every five minutes during select periods. The company has introduced Today's Big Deals, featuring daily deal drops with specific themes including Summer Savings and Premium Deals. These themed collections will showcase discounts from popular brands like Ninja, Sony, and Too Faced while supplies last.

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Summary

Who: Amazon Prime members with access to deals, including more than 200 million paid subscribers worldwide and small business sellers offering discounted products

What: Millions of deals across 35+ categories with discounts up to 50% on select products, featuring brands like Levi's, Shark, Dyson, Samsung, and daily themed deal drops

When: Four-day period from July 8-11, 2025, with fresh deals appearing every five minutes during select periods, announced July 1, 2025

Where: Initially available in 20 countries including United States, United Kingdom, Germany, France, Japan, and Canada, with six additional countries receiving access later in summer

Why: Extended deal format maximizes shopping opportunities for Prime members while allowing Amazon to increase revenue during its largest annual promotional event through extended consumer engagement periods

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The extended four-day format provides Prime members with 96 hours to access deals compared to previous years' 48-hour windows. This expansion reflects Amazon's strategy to maximize revenue during its largest annual promotional event while giving customers more time to discover and purchase discounted items.

Electronics and technology deals feature major brand discounts

Television deals will offer savings up to 40% on select models from Samsung, Sony, LG, and Hisense. Samsung Chromebooks will see discounts up to 40%, while ASUS laptops will feature savings up to 30%. Samsung tablets will be available with discounts up to 35%. Anker products, including chargers and speakers, will offer savings up to 40% across select items.

Amazon device bundles will feature special pricing, including the Echo Dot Kids bundle with Echo Glow and the Fire 7 Kids tablet bundle with 12 months of Kids+ subscription and a backpack. These bundles represent some of Amazon's most aggressive pricing on its proprietary hardware during the promotional period.

The Kindle lineup will see significant discounts, with up to 25% off the Amazon Kindle Paperwhite Signature Edition and the standard Amazon Kindle. Trending Kindle books including "Carrie Soto is Back" by Taylor Jenkins Reid, "The Ministry of Time" by Kaliane Bradley, and "Untamed" by Glennon Doyle will feature promotional pricing alongside the hardware deals.

Fashion discounts reach 50% across apparel categories

Levi's apparel will feature discounts up to 50% on select items, representing one of the highest discount percentages across fashion categories. Zappos styles from brands including Crocs, Steve Madden, and Merrell will offer savings up to 50%. Amazon Essentials x Sofia Grainge kids apparel will see similar 50% discounts on select products.

Summer fashion items will receive substantial markdowns, with Zesica summer dresses offering discounts up to 45%. SOJOS sunglasses will feature savings up to 40%, while select styles from Vans and CIDER, plus shoes and apparel from Columbia, will offer discounts up to 40%.

Premium fashion retailers within Amazon's ecosystem will participate with more modest but significant discounts. Shopbop styles from brands including Madewell, Lioness, and FRAME will offer savings up to 25%. Preloved luxury deals from What Goes Around Comes Around and Rebag will feature discounts up to 20%, providing access to designer items at reduced prices.

Beauty and health categories offer comprehensive brand coverage

Oral care products will see substantial discounts, with Philips Sonicare and Waterpik items offering savings up to 40%. Korean beauty favorites from medicube, Anua, and COSRX will feature discounts up to 35%, reflecting the growing popularity of K-beauty products among consumers.

Premium cosmetics brands will participate with significant markdowns. Tarte, Urban Decay, and IT Cosmetics will offer discounts up to 40% on select products. Grace & stella skin care items will see similar 40% discounts across select products in their lineup.

Skin care and hair care from established premium brands will feature 30% discounts. Clinique, Kiehl's, and Sunday Riley skin care products will offer these savings, while hair care from Color Wow, Olaplex, and Living Proof will feature identical 30% markdowns. Premium fragrances from Armani Beauty, Viktor&Rolf, and Calvin Klein will also see 30% discounts on select items.

Health and wellness products will receive varied discount levels. Liquid I.V. and Vital Proteins products will offer savings up to 30%, while supplements from Lemme, OLLY, and MaryRuth Organics will feature identical 30% discounts. Youth To The People and La Roche-Posay skin care will offer more modest 25% savings.

Top beauty brands including Sol de Janeiro, Dyson, and CeraVe will feature 20% discounts, while hair care from Oribe, Kerastase, and K18 will offer matching 20% savings. Men's grooming products from Jack Black, Gillette, and Dove will see 20% discounts across select items.

Home goods deals emphasize floor care and kitchen essentials

Floor care products will receive the highest discounts in the home category. Shark floor care items will offer savings up to 50%, while Dyson floor care and air purifiers will feature discounts up to 45%. Bissell, iRobot, Tineco, and Eufy floor care products will offer savings up to 40%.

Kitchen essentials from premium brands will see substantial markdowns. Vitamix, Our Place, and Bentgo products will offer discounts up to 40%. Coffee equipment from Nespresso will feature savings up to 25%, while beverages from poppi and CELSIUS will offer matching 25% discounts.

Outdoor and lawn equipment from Greenworks will see discounts up to 35%. Travel essentials from Away will offer savings up to 25%, targeting consumers preparing for summer travel season.

Sports and toy categories target family purchases

Sports merchandise will feature the highest discounts in this category. NCAA, NFL, NBA, NHL, and NASCAR officially licensed league gear will offer savings up to 50%. Franklin sports equipment, including pickleballs, footballs, and games, will feature matching 50% discounts.

Disney, Star Wars, and Marvel merchandise spanning toys, apparel, and home goods will offer discounts up to 40%. Traditional toy brands will participate with 30% savings, including products from Barbie, Hasbro Gaming, Play-Doh, and Melissa & Doug. Speedo swimwear and gear will offer more modest 20% discounts.

Amazon Haul and additional product categories

Amazon Haul will feature 40% discounts across all products on day one of Prime Day, with deals continuing throughout the four-day event. The platform's everyday savings structure offers 5% off orders over $50 and 10% off orders over $75, providing additional value beyond the Prime Day promotional pricing.

Baby products from Owlet and Philips Avent will see discounts up to 30%. Unwell Hydration by Alex Cooper will offer savings up to 35%. Pet supplies from Greenies, Pet Honesty, and Purina will feature discounts up to 30%, while Pampers products will offer 20% savings.

Prime membership benefits extend beyond product discounts

Prime members can access exclusive offers during the event period. The code "PRIME50" provides 50% off Grubhub+ delivery orders of $25 or more, saving up to $20. This offer applies when shopping through Amazon.com, the Amazon Shopping app, or the Grubhub app.

Amazon Music users will receive an additional 20% off select apparel, CDs, and vinyl on top of existing Prime Day discounts when purchasing through the Amazon Music app. Travel deals include up to 30% off base rates with 15% back in Amazon.com gift cards for Avis reservations, 20% off coach fares from Amtrak, and savings up to $1,200 per room on Carnival Cruise Line bookings.

Small business deals and marketplace integration

According to Amazon, more than 60% of sales in its store come from independent sellers, with most classified as small and medium-sized businesses. Small business deals will be available at amazon.com/primedaysmallbusiness, featuring up to 30% off select products from BeautyStat and Sweet July, 24% off select products from THE FRONTAL QUEEN, and 20% off select products from Donna's Recipe, Phlur, and The Lip Bar.

The advertising implications extend beyond Amazon's direct platform, with retailers typically increasing ad spend across platforms like Google and Facebook during Prime Day to compete for consumer attention.

Membership requirements and global availability

Prime membership remains required for accessing deals. Standard membership costs $14.99 per month or $139 per year, with a 30-day free trial available for eligible customers. Young adults can access Prime for Young Adults with a six-month trial, then pay $7.49 per month or $69 per year. Government-assistance recipients and income-verified customers can obtain Prime Access for $6.99 per month.

The deals will be available across 20 countries starting July 8, including the United States, United Kingdom, Germany, France, Japan, and Canada. Six additional countries—Brazil, Egypt, India, Mexico, Saudi Arabia, and the United Arab Emirates—will access deals later this summer.

Amazon's more than 200 million paid Prime members worldwide represent the target audience for these promotional offers. The extended four-day format provides additional time for members to explore categories and compare prices across the millions of discounted items.

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