Amazon increases the height of Sponsored Brands ads on mobile

Amazon this month increased the height of Sponsored Brands ads on mobile. Amazon says this change will provide a better experience for shoppers and to help drive engagement.

According to Amazon, the expanded height of Sponsored Brands ads on mobile is driving a 13% increase in click-through rate, on average.

In the picture, on the left, the new Sponsored Brands ads on mobile, and on the right, the old Sponsored Brands ads on mobile.